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Privacy Policy

Adil (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you interact with the Adil online grocery eCommerce website, mobile applications, and all integrated services (“Platform”).

By using the Platform, you consent to the practices described in this Policy.


1. INFORMATION WE COLLECT

We collect information in several ways to support account management, shopping activity, payment processing, content interaction, logistics operations, analytics, and platform optimisation.

1.1 Information You Provide

  • Account registration data: name, email address, mobile number, password.

  • Profile details: addresses, preferences, saved lists, and wishlist activity.

  • Order information: purchased products, delivery instructions, transaction history.

  • Payment information: tokenised card details processed securely by payment partners (we do not store raw card numbers).

  • Support communications: messages sent to customer services.

  • User-generated content: reviews, comments, uploaded media, recipe submissions, or editorial contributions.

1.2 Information Collected Automatically

Through cookies, tags, and analytics tools integrated within the Platform, we collect:

  • Device identifiers, IP address, browser type, OS

  • Behavioural data (pages visited, search terms, navigation flows)

  • Shopping cart activity and conversion events

  • Delivery location verification and timestamp data

  • Interaction with email and SMS notifications

These insights support order fulfilment, personalisation, fraud prevention, and platform optimisation (including SEO, UX and operational enhancements).

1.3 Information From Third Parties

We may receive data from:

  • Payment processors

  • Logistics partners

  • Retail suppliers

  • Fraud-prevention services

  • External APIs integrated into the Platform

  • Identity verification tools (if required)

We only process data from third parties where it is necessary to operate the Platform or comply with legal obligations.


2. HOW WE USE YOUR INFORMATION

We use your personal information to:

2.1 Operate and Improve the Platform

  • Manage user accounts

  • Provide personalised content, product recommendations, and search results

  • Maintain accurate product listings and inventory

  • Track and analyse usage of the Platform for ongoing improvements

2.2 Process Orders

  • Verify and confirm orders

  • Handle payments securely

  • Manage delivery, returns, and refunds

  • Provide order updates through email/SMS notifications

  • Support logistics routing and fulfilment

2.3 Communications

  • Send service announcements (order confirmations, delivery alerts, password resets)

  • Respond to customer support enquiries

  • Send marketing communications where legally permitted and where you have not opted out

2.4 Analytics, Personalisation & Optimisation

Your data supports:

  • Website and mobile app performance analytics

  • Event tracking (e.g., search → add-to-cart → checkout flow)

  • SEO tagging and behavioural modelling

  • Fraud prevention and transactional risk analysis

  • A/B testing and conversion optimisation

  • Reporting dashboards used internally for operational efficiency

2.5 Legal & Compliance

We may use or share information to comply with applicable laws, regulatory requests, fraud investigations, or disputes.


3. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Recognise returning users

  • Maintain session integrity

  • Enable secure checkout

  • Measure and optimise performance

  • Personalise content and recommendations

Users may control cookie settings through their browser, though disabling essential cookies may impact site functionality.

A full Cookie Policy can be provided if needed.


4. SHARING YOUR INFORMATION

We do not sell your personal data. We may share information with:

4.1 Service Providers

Including but not limited to:

  • Payment processors

  • Logistics and delivery partners

  • SMS and email gateway providers

  • Data analytics and SEO tooling providers

  • Cloud hosting and infrastructure vendors

  • Security and anti-fraud vendors

  • Retail partners (for product and supply coordination only)

These partners must meet contractual and security obligations consistent with this Privacy Policy.

4.2 Legal, Regulatory, and Safety Requirements

We may disclose information if required to:

  • Comply with applicable laws

  • Respond to legal proceedings

  • Protect the rights, safety, or property of Adil, users, or the public

4.3 Business Transfers

If Adil undergoes restructuring, acquisition, or merger, personal data may be transferred according to applicable data protection laws.


5. DATA RETENTION

We retain your personal information:

  • As long as your account remains active

  • As required to complete orders and fulfil operational commitments

  • As required by law, including accounting and audit obligations

Inactive accounts may be anonymised or deleted after a defined retention period.


6. DATA SECURITY

We use a combination of administrative, technical, and physical security measures to protect your data, including:

  • Encrypted data transmission (HTTPS/TLS)

  • Secure authentication protocols

  • Access controls and permissions

  • Regular server and infrastructure diagnostics

  • Security monitoring, logging, and audits

Despite these measures, no online platform is entirely risk-free, and users should take precautions with their login credentials.


7. INTERNATIONAL DATA TRANSFERS

If your data is transferred internationally (for example, where service providers host data outside your country), we ensure such transfers comply with applicable data protection regulations through contractual and technical safeguards.


8. YOUR RIGHTS

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your account or personal information

  • Object to certain types of processing

  • Withdraw consent for marketing communications

  • Request data portability

To exercise any of these rights, contact us using the details below.


9. CHILDREN’S PRIVACY

The Platform is not intended for individuals under 18, and we do not knowingly collect data from minors.


10. THIRD-PARTY LINKS

The Platform may contain links to external websites or applications. We are not responsible for their privacy practices.


11. CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect operational changes, regulatory updates, or security improvements. Updates will be posted with a revised “Last Updated” date.

Continued use of the Platform after Policy changes constitutes acceptance of the updated terms.


12. CONTACT INFORMATION

For privacy-related queries, data access requests, or general support, please contact us via the Contact Us section on the Platform.